Articles
Problems vs. Solutions. What to focus on?
Problems, not solutions, create spaces for innovation. ~Ash Maurya Identifying problems is a key aspect of successful innovation. As startup founders, it's important to understand that the real opportunity for innovation lies not in the solutions, but in the problems...
Marketing messages that resonate
By understanding your customers and their needs, you can create a marketing message that really resonates with them The Jobs to be Done theory is a powerful framework for understanding consumer behavior and the driving forces behind innovation. This theory, developed...
From Understanding to Action: Using Consumer Psychology to Reach and Influence Your Customers
By understanding your customers and their needs, you can create a marketing message that really resonates with them The Jobs to be Done theory is a powerful framework for understanding consumer behavior and the driving forces behind innovation. This theory, developed...
Early adopters: who they are and where to find them
When launching a new product or service, it's important to understand the different types of customers you will encounter. Two key categories of customers are early adopters and mainstream customers, and it's essential to understand the differences between them. Early...
Don’t write a traditional business plan
A business model describes how you create, deliver, and capture value (get paid) from customers. ~Saul Kaplan Deconstructing an idea for a product or business is a crucial step in the development process. By breaking down the concept into its core components, you can...